B2B Calgary Marketing Company | Passerelle Marketing | SERVICES foldercalendar

MARKETING FOR  B2B, TECHNICAL & PROFESSIONAL SERVICE COMPANIES

We understand marketing for technical and professional service companies. It is notably different than marketing retail brands and centers around your company’s ability to win more business. Passerelle’s integrated suite of marketing and business development consultation services is built to help your company achieve its strategic growth objectives. Our comprehensive marketing service offering includes: research and strategy, branding, website development, proposal (RFP) response strategies, and outsourced marketing. Explore our services and learn more about how our marketing services can drive sales success for your company.

Research

Strategic Planning

BRANDING

Online and Digital Marketing

  • Website Assessment
  • Website Development
  • Website Maintenance
  • Online & Website Content Writing
  • Search Engine Optimization (SEO)
  • Pay Per Click & Online Advertising
  • Social Media & Content Marketing
  • Website & SharePoint Productivity Tools

RFP Writing & Proposal Development

  • RFP Response Process
  • RFP Response Strategy & Positioning
  • RFP Documents, Design & Templates
  • RFP Response Writing & Technical Writing
  • RFP Efficiency Tools
  • RFP Support & Document Preparation

BUSINESS DEVELOPMENT

  • Sales & Business Development Strategy
  • Business Development Plans
  • Sales Team Tools & Training
  • Lead & List Creation
  • Prospect Qualification
  • Client Retention & Appreciation
  • Tradeshow Support (Events and Connections)
  • Proposal (RFP) Response Strategies & Development

OUTSOURCED MARKETING SERVICES

Your company needs a new website, maybe new marketing materials, and could also use someone to support day-to-day sales efforts. The problem is, you only have the budget for one employee, but need the skills of a whole team.