B2B Marketing Plan & Research | Calgary Business Development foldercalendar

Since 2011, Passerelle has been helping businesses scale up with strategic marketing, sales and creative initatives. In 2021, we became part of Everbrave Branding Group, a powerhouse in performance growth marketing, branding, sales, CRM and customer experience. Come check us out! Or wait 20 seconds and you'll be automatically redirected to everbrave.ca.

Catch more leads and convert them to clients. Get ready to reel in more business.

The tools and support your sales team needs to get your audience’s attention and win more contracts. We understand the relationship-based culture across the industries we serve; engineering, energy, construction, industrial and professional services. Working with your company, alongside your sales team, we help you target the right audience and build tools to encourage profitable relationship development. We provide a full suite of business development services to help you identify, qualify and connect with a larger segment of your target audience.


Business development is undergoing a shift. Buyers now complete much of their research and searches for vendors online before contacting a company. Therefore, buyers are becoming better-informed and have evaluated their options well before talking to your sales team. This is where marketing and business development need to work in alignment, to create the tools and content that provides prospects with the resources to evaluate alternatives, educating them through the buying cycle, and giving them new insights on how your firm solves their unique challenges. Your company’s ability to effectively pair marketing and business development efforts together, in this changing marketplace, will ensure your firm is a clear choice to your buyer throughout their purchase process.



Sales & Business Development Strategy
Want to rally your sales team to better cross sell, launch a new service, or just be on the same page? Our sales & BD strategy development will re-focus your sales team's perspective and provide them with the tools to do what they do best - close.

Business Development Plans
Need a better way to drive your sales team to achieve targets? Put a business development plan in place to outline messages, tools and targets to support and guide your team to results.

Sales Team Tools & Training
Is your sales team scrambling to find the tools they need? We help you create a suite of best practices to support your sales team, building a centralized collaboration point to access all of the tools and training material needed to succeed.

Lead & List Creation
Need help identifying and generating a list of potential customers? Our lead generation services align with your criteria for success and include: primary and secondary research, lead validation and qualification, in-depth company profiling, and macroeconomic analysis of lead generation results by sectors and/or geographic regions.

Prospect Qualification
Want to know who has the potential to be your future customer?
We can assist in qualifying prospects, enabling you to efficiently and cost-effectively pursue new leads that have the highest potential.

Client Retention & Appreciation
Did you know keeping a current client happy is more cost effective than trying to win new business? We can help your firm maintain direct contact with your existing clients so you're well informed about their evolving needs, challenges and successes.

Tradeshow Support (Events and Connections)
Planning on attending a tradeshow or hosting a client event? We can help produce conversation starters that spark attention at trade shows, or plan an event that will leave a lasting impression on your clients. Our event planning and support services make the most of your firm’s potential to engage prospective and current clients in a way that is meaningful and effective.

Proposal (RFP) Response Strategies & Development
Want to win more RFP submissions? A focus on procurement of major contracts has intensified the proposal and competitive bidding process. We help you develop an RFP response strategy and process to make the production of proposals time and cost efficient, while maximizing your firm’s win rate. Ready to increase your odds of winning an RFP? Learn more here.