Brand Development | Calgary Branding foldercalendar

Since 2011, Passerelle has been helping businesses scale up with strategic marketing, sales and creative initatives. In 2021, we became part of Everbrave Branding Group, a powerhouse in performance growth marketing, branding, sales, CRM and customer experience. Come check us out! Or wait 20 seconds and you'll be automatically redirected to

Your brand is so much more than a logo, name or imagery. It’s the way your clients and employees experience your company and how you deliver on a promise to build collaborative, continuous relationships.

Branding for B2B, technical and professional service firms is complex. It involves a promise of an ongoing collaborative relationship, and earning a level of trust and confidence from your clients that you will deliver on that promise. Unlike the immediate purchase exchange with consumer product brands, B2B and professional service brands endure daily interactions with clients that craft real relationships, involving one, but often many of your employees. B2B branding is just as important as B2C branding, however, many B2B companies haven’t yet realized the full potential of building their brand’s value. As competition continues to create more choices for buyers, companies just like yours, are looking for ways to connect better with their clients, become irreplaceable and create lifelong relationships. Building a strong brand presents you with a tremendous opportunity to create strategic partnerships with clients that results in a true competitive advantage, surpasses the competition, maximizes your return on marketing spend, engages employees and positions your firm to win more work.


Creating and managing your company’s brand isn’t just about the company’s image. Branding encompasses your reputation, core values and visibility in the marketplace. It impacts your ability to be seen and heard by the right audience. It also helps you build a list of satisfied clients who will make referrals and truly engage employees who will grow with the company. When your business practices, strategy, messaging and brand identity align, your firm will stand out from its competition and be well positioned for success.




Brand Strategy & Assessment
How strong is your current brand? Does it contribute strength to the products and services it sells? Does it capture your corporate story and the true essence of your team and company?
A brand assessment can tell you how visible your company is in its industry, how it aligns with your internal offering and culture and what perceptions people have of your firm. Get started here.

Competitive Brand Positioning
How does your company's brand stack up to your biggest competitors?
Carving out your brand's position in your market can help your company steal the limelight and stand out to new prospects and clients as their collaborative partner, rather than just another vendor. Learn more about how you can re-position your firm here.

Logo & Visual Brand Identity
Your logo is your company's visual signature. It can stand by a company for decades, but as companies rapidly evolve, the visual mark also needs to keep up.
Once you have a brand strategy in place, we will work with you to develop your logo and visual brand identity to complement your market positioning and target clients. Your company's visual brand identity can then be applied across various stationary templates and marketing materials.
Let's build your brand identity together. Learn more here.

Brand Standards and Guidelines
From the moment of its creation, every brand left to its own devices begins to break down. Business card variations appear. The logo begins to "evolve".
Be mindful of how your company is using your logo and branding elements. Keeping your branding consistent through building internal brand usage guidelines will ensure that you are protecting your brand investment and one of your firm's most valuable assets.
We can help. Find out how to safeguard your brand here.

Thinking about revitalizing your tired brand?
Think deeper than changing your logo. A re-brand can often require a substantial investment and needs to be well-thought out to give you the best return on re-brand dollars. Start the brand evolution here.

Multi-Company Brand Consolidation
Has your company gone through multiple acquisitions and is now left with a suite of various companies?
Re-branding and consolidating all the companies under one umbrella may or may not be appropriate depending on your company's growth objectives and service offering. Learn more here.

Start-Up Branding
Started a new company and need a logo?
Set your company up for success from day one with more than just a logo. Invest in building a brand that will grow as your company grows.
Contact us to learn more about our branding packages for start-ups.

Brand Messages & Copy-writing
Every company's brand has a voice.
We make sure that your brand's key messages, communications and content all have a consistent tone and are written to speak to and engage the right audiences.
Learn how we can help you find your voice here.