Brand Positioning | Position Your Brand Right foldercalendar

Since 2011, Passerelle has been helping businesses scale up with strategic marketing, sales and creative initatives. In 2021, we became part of Everbrave Branding Group, a powerhouse in performance growth marketing, branding, sales, CRM and customer experience. Come check us out! Or wait 20 seconds and you'll be automatically redirected to

Use your brand as a catalyst to reposition your firm as a partner instead of a supplier.

Today’s B2B, technical and professional service companies want to be seen as more than a just vendor on a list of suppliers. However, few understand how to make their company stand out. Your firm wants to be seen as a strategic partner working collaboratively with clients to build continuous conversations and relationships to develop customized and win-win solutions. By leveraging the shift happening in the B2B marketplace, your firm can use your brand as a catalyst to reposition your company with your clients. Brand positioning acts as a way to help your firm stand for something distinct and useful, assisting prospects and clients in making sense of your what your company has to offer.


We help you identify your company’s brand position in the marketplace relative to your competition and work with your organization to use your reputation, internal strengths and processes to reposition your company’s brand in a way that is memorable and impactful to your clients. Your newly transformed brand will work alongside your company to build trust, collaborative partnerships and value with your clients.