Strategic Planning | What Is Business Strategy foldercalendar

Since 2011, Passerelle has been helping businesses scale up with strategic marketing, sales and creative initatives. In 2021, we became part of Everbrave Branding Group, a powerhouse in performance growth marketing, branding, sales, CRM and customer experience. Come check us out! Or wait 20 seconds and you'll be automatically redirected to

Strategy acts as the blueprint that maps out your business goals and ensures your marketing efforts are built on a concrete foundation.

Too often, critical marketing decisions are made without a full understanding of the competitive environment and client motivations. Putting a plan in place ensures your strategy is properly aligned with your business goals before implementing marketing campaigns. Our marketing blueprint helps you utilize internal resources to develop an integrated and results-driven approach to marketing and business development.

Our strategic planning efforts are focused around your marketing and business development goals and are meant to work in unison with your overall business plan. Our full suite of marketing consulting services complement your strategic planning efforts and don’t stop at strategy. Whether it’s gathering market intelligence before strategy through research, creating an integrated marketing plan to hit business goals, or implementing your marketing plan using our outsourced marketing team, our marketing solutions are built to help you achieve a sustainable competitive advantage, win more business, and strengthen brand reputation at every step.



Marketing Strategy
Your company has its business goals set, but now needs some marketing strategies to drive your business objectives forward. Formulating a marketing strategy before diving straight into building marketing materials and other tactics will help you get the message right and increase the odds of a successful marketing spend. Start here.

Integrated Marketing Plans
Marketing for B2B, technical and professional service companies is changing. Your company now needs to include both online and traditional marketing elements into your marketing plan. Our integrated marketing plan development combines the right mix of on and offline tools to increase visibility and measure results. Learn more here.

Marketing Campaign Creation
Looking for new ways to connect with your audience, but not sure where to start?
We work with you to develop a campaign to meet your specific business objectives. Start here.

Sales & BD Strategies
Want to rally your sales team to better cross sell, launch a new service, or just be on the same page? Our sales & BD strategy development will re-focus your sales team's perspective and provide them with the tools to do what they do best - close. Browse our business development services to learn more.

Online Marketing Strategy
New to the world of online marketing? Putting an online marketing strategy in place will ensure you are spending your budget online where it counts most. Your online marketing strategy starts here.

Content Marketing Strategy
From social media to blogs, even e-books, it can be hard to know where to start. Developing a content strategy will outline key messages and which content tools your firm can use to position itself as a go-to resource and even industry expert. Learn more.

RFP Response Strategies
Going after a major project? Work with us to start building your RFP strategy early for better chances of being the winning bid. Learn more.


Learn more about marketing strategies and tools that will rally your team and produce more wins.