Marketing Strategy | What is Marketing Strategy foldercalendar

Since 2011, Passerelle has been helping businesses scale up with strategic marketing, sales and creative initatives. In 2021, we became part of Everbrave Branding Group, a powerhouse in performance growth marketing, branding, sales, CRM and customer experience. Come check us out! Or wait 20 seconds and you'll be automatically redirected to

Investment in marketing strategy organizes business resources, creating measurable milestones that open doors through reliable marketing channels to generate new business.

Your marketing strategy is how you align your firm’s overall growth strategy with your day-to-day business development efforts. It allows growth to be driven by a deliberate strategy and the success and shortcomings measured and adjusted along the way.

Without a clear vision of your final destination will be harder for us to map out the right route, open the right doors and use the right marketing tools to get you there. To get the best results from your marketing spend, ensure your company has defined its business goals and put a solid strategic business foundation in place first, before jumping into executing marketing tactics such as a website re-design or a new brochure. We also highly recommend arming your organization with independent research on your market, your clients and your competition prior to building your strategies. Research helps you gain valuable business insights and have a full picture to focus your direction, resources and budget. Without a strategy and marketing plan in place, one-off marketing initatives can lead to lacklustre results, higher overall costs in time, money, workarounds and internal resources.

Make the most of your marketing spend.
Contact us to put your marketing strategy and plan in place.